Below: In addition to printed product material, the kit contained multi-colored glow rings, light-up plastic shutter glasses, and a flash drive with additional product information:
OKI LAUNCH KIT
When OKI Printing Solutions introduces a new printer to the market, they produce a “launch kit” that their sales force can use to sell to their respective audiences. The kit always entails fresh creative for print materials, and often includes finding and sourcing an appropriate delivery vehicle, in this case a metal brief case with printed outer sticker. The calendar shown is designed to be printed from the new printer being introduced.
For 321 Creative, Wayne
Concept, copy, design