One of AAA Insurance’s most effective tools is the use of seasonally themed insertions in regional publications, like this gatefold ad. The content always points up the insurance agency’s primary offerings (Auto/Home/Life); the concept is always engaging and inviting. Beyond the season-related graphics, variations in ad layout and content have included nods to related AAA services and AAA Store listings.

For 321 Creative, Wayne


Concept, art direction, design